Call
Centres are special centres established by organisations at some
convenient place specifically for providing help to their customers.
Call centres provide a number of
advantages, known as “solutions” to companies. For example, an insurance
company may entrust their application work to a call centre. The call
center officers receive applications over the phone, forwards the
application to the insurance company for further follow up, and so on.
This saves the insurance company a lot of valuable time.
Generally, to gain
access to the Call Centre of a particular business, customers only need
to make a single local telephone call, even though the help/service
required may somewhere quite distant.
For the price of a local call,
customers can contact a Call Centre to solve a range of problems which
could relate to hotel bookings, airline bookings, banking, after sales
service, technical support etc.
Many call centres use a range of CRM systems to improve performance and
customer experience.
Integrated call centre CRM software deals directly with the customer,
and as such is often referred to as a "front office solution".
Many call centers use CRM software to store all of their customer's
contact details, family and personal details.
A good CRM system also collects information
about their customers' buying habits and stores them in the CRM software
package. This invaluable
information about customers' buying habits can then
be analysed and used to help the business identify
what their customers really want or would be most
likely to buy.
When a customer phones the Call Centre, the CRM system can be used to
quickly retrieve and display information relevant to that particular
customer. By serving the customer efficiently, and also keeping all
customer information in one place, the company saves money as well as
encouraging new customers.
Call centre CRM solutions can also be used to allow customers
self-sufficiency by performing their own service via a variety of
communication channels. For example, customers might be able to check
their bank balance via WAP phone without the need to speak with a
person. This has the dual advantage of saving money for the
company, and saving the customer time.
Call center CRM software can be purchased via the internet as well as
off-line software outlets. Prices depend upon factors such as the
size of the purchasing company, the number of agents, the clients, and
services provided, and can vary from $500 to $5000. A quick search
on Google or your favourite search engine with the phrase "call centre
CRM software" will provide you with many options. If you add the
word "review" to your search phrase, you can read independent review on
the top CRM solutions for Call Centres.
Other variables affecting a company's
purchasing decision are
the type of the call center and the number of agents. For example,
an outbound call center might require a slightly different type of
software to an in-bound call centre.
Most major CRM
vendors (Oracle, Microsoft, SAP, and PeopleSoft) offer their CRM
products in both Enterprise Version and Web Based CRM or Online CRM
version. Many small CRM vendors focus exclusively on providing Webbased
or online CRM solutions